STRATEGIC CREATIVE PHOTOGRAPHY FOR FOOD AND BEVERAGE BRANDS
Working Together is like…
I work with indie CPG brands, food and beverage companies, food media, and restaurants on photo projects of all sizes. Every project starts with a conversation and is scoped to fit what you actually need. Projects are tailored to fit a range of budgets and remain within reach— the scope of production scales with the investment, but we can also do a lot with a little, and strategize together how to get the most of our shoot days.
We can wear many hats together— food photography, styling, recipe development, and creative direction. I also know many wickedly talented creatives that can join us if the scope calls for it!
-
Clear, commercial product imagery for e-commerce, packaging, and brand use. Built to work across every platform and touchpoint, while still bringing the brand vision to life.
Minimal Studio Product Photography: Minimal studio product photography provides a cohesive and professional look that can be used across platforms and marketing materials. With simplified set-ups, these shots are quicker to produce and keeps costs down while still delivering high quality visuals showcasing the product. The clean, distraction-free environment highlights the product’s details, ensuring the customer’s attention is solely on the product itself. Consistent, fast-turnaround, budget-friendly, and distraction-free.
Styled Product Photography: Styled Editorial Product Photography builds a distinct and memorable brand presence. These images are perfect for social platforms, increasing shareability, and marketing. Elevated product imagery conveys a more high-quality brand image. Builds brand identity, is engaging, high-impact, and premium.
Product in Context: Product in context imagery helps customers imagine the product in their daily lives, making it more desirable. These images work well across digital platforms, ads, and social media. Creating environments in studio can invite storytelling and connection without requiring the larger budgets of lifestyle imagery. Creates relatability, tells a narrative, is versatile, and efficient.
-
Beautiful dishes create an immediate emotional connection. Recipe imagery is ideal across various marketing platforms and creates a direct connection to the brand’s website and cookbooks. Tells a compelling story of your product’s role in creating delicious, memorable meals. Creates appetite appeal, is enticing, and is aspirational while maintaining approachability.
-
Showcasing real-life interactions with the product helps build trust and relatability with your audience. Lifestyle photography inspires customers by aligning your product with desirable, everyday moments. Adding people creates a personal touch that resonates with consumers. Creates an aspirational brand, inspires connection, feels personal, and is human-centric.
-
GIFs and Long-form Stop Motion
Recipe Development
Creative Direction
The Process
1 Discovery & planning — Initial consultation to align on goals, creative vision, deliverables, and scope. Brand guidelines and target audience reviewed here.
2 Pre-production — Shot list review, sourcing, logistics, and scheduling finalized.
3 Shoot day(s) — Efficient, scheduled production built around your deliverable list. Studio or on-location, in South Florida or wherever the project calls for.
4 Post-production — Retouching, formatting, and one round of feedback before final delivery.
5 Final delivery — All assets delivered at 300 dpi in agreed formats, on the established due date.
Want to chat further?
Feel free to shoot me an email at hello@aliredmondphoto.com or fill out a form with the project details. If preferred, there is also an option to book a quick call with me below and we can chat through your project!
